Our Trek Dream Bigger Sale runs from July 16 to 25, the last 10 days of the Tour de France. Each of those days Trek is giving away a dream bike to a lucky winner and we're discounting 2010 Trek bicycles. We're kicking it up a notch by having everything on sale at both City Cycle and Paradigm!

Come on down and save! 15% off all 2010 Bicycles and Frames, 25% off all 2009 Bicycles and Frames, 25% off all Spring Clothing, 40% off all Winter Clothing, and 20% off all Parts & Accessories.

This is our biggest sale ever, so don't miss out!

Make sure to visit Trek online to enter to win (enter once a day), and then watch for Trek's emails telling if you won and what's on sale that day. Even if you don't win the bike, you could win a RadioShack bottle, and you'll save on sale items too! Good luck!

City Cycle Launch Party July 23, 2010!

Come celebrate our new venture at City Cycle on July 23, 2010 from 4pm to 8pm.

Food and drinks are on us and there will be special pricing on everything in the store!

Get your raffle tickets at the door for a chance to win a free Trek FX7.3 town bike in addition to many other prizes.

Space and tickets are limited. First come, first served!

3001 Steiner Street
San Francisco, CA 94123
415-346-2242